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Basic web site design begins with a structured outline. The most common web site information divisions are
as follows (you may not need all of these pages on your site):
Main page - This page tells your visitor what you offer and what they can find on your
site.
Company history - This page should present your company as a solid, trustworthy organization.
Testimonials - Often dedicated testimonial pages are ignored but strategic placement throughout
will reinforce your credibility and trustworthiness.
About us - On a smaller site, this can replace a number of other pages such as quality
and history.
Location - This page displays your address and driving directions, often with a map.
Contacts - This page displays your fax, e-mail, and phone numbers.
Product/Services - Each distinct product or service should have their own page and these
pages get most of your web site traffic.
Mission or Purpose - This page outlines your organization's values and helps to build
your credible.
Line card - This is a directory of the major brands you market. It's a list of the manufacturer's
name and the brands manufactured. You may also want to link to the manufacturers web sites.
Prices/Rates - This page is another selling page listing your products or services.
Recently completed projects - This page gives details, pictures, and background information
of your work.
FAQs - A good Frequently Asked Questions page can be a valuable way to answer questions
that might otherwise be an obstacle to a sale.
Privacy policy - This page tells your potential customers that you will not abuse their
information.
News and press releases - This page is another opportunity to dynamically communicate
with your visitors. You may link to individual news or press release pages.
Inquiry form - This page gathers leads and helps you maintain contact with potential customers
after they leave your web site. This should be short, but also include fields for all the information you need.
You may want to have required information completed on the form before it can be submitted and this can be done
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Customer service - If you already have an Internet customer base, this page gives them
a place to report problems or ask questions.
Quality and certifications - This page lists qualifications, certifications, quality awards,
or ISO standards. This is another chance to convince your prospective customer.
Links - This page is an opportunity to link to all of your product manufacturers, trade
associations, and professional bodies. This is also an opportunity to provide return links to sites that have agreed
to link to you which will help in your search engine placement.
Employment Opportunities - This page lists your current job openings.
Resources - This page describes your manufacturing plant or equipment.
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